Visiting the beach this weekend? Here's a cheeky video reminding you to keep it clean!

Comedian and Irish Examiner columnist Colm O’Regan has joined up with Clean Coasts to remind people to pick up their litter after them on a trip to the beach.

When the good weather *briefly* graces Irish shores, scores of pasty white Irish men and women rush to the coast to lap up the heat, but once the sun goes in and the beach bums go home, only the rubbish is left and it can cause serious environmental issues.

Here to explain all is Benicio Sandz a "part-time philosopher -full time human" a spoof character created by Colm O’Regan to help remind people to take their rubbish home with them after a visit to the beach.