Derval O'Rourke and Labradoodle #GoWalkies for Guide dogs

Derval O’Rourke, former Olympic athlete, was joined today by her own trusty labradoodle Berlino to unveil the Irish Guide Dogs #GoWalkies Christmas campaign.

The #GoWalkies campaign is about encouraging the nation to take their dogs for a walk this December and post their Christmas selfie with their dog, tagging the Irish Guide Dogs Facebook and Twitter pages and using the #GoWalkies hashtag.

In addition to posting their photo the charity is asking people to support them by texting WOOF TO 50300 to donate €4* or by visiting www.guidedogs.ie/donate.

Speaking at the launch Derval O’Rourke said: “I’m delighted to be supporting the Irish Guide Dogs this Christmas and unveiling its campaign plans. The #GoWalkies is a great idea and as a dog lover and owner I’m looking forward to getting involved with my dogs Berlino and Chaz and posting our Christmas selfies all in aid of a great cause.

"Today I’m calling on everyone to join the campaign, get out walking and post your Christmas selfie. While getting some exercise for you and your dog you also get to support a great Irish charity.”

In addition to the #GoWalkies campaign, the Irish Guide Dogs is hosting a series of Christmas events at its HQ on Model Farm Road in Cork.

In December, on the 5th, 6th, 12th and 13th, families will have the opportunity to join Santa and his ‘Rein Dogs’ and enjoy some children’s entertainment. A Christmas Craft Fair is planned for Santa’s final date at Irish Guide Dogs, December 19th.

Christmas trees will be available to purchase on site on the above dates, while a full range of Christmas cards, ‘Working Dogs’ calendars and gift ideas like tote bags, candles, mugs and stationery are available now through the Irish Guide Dogs’ online shop (www.guidedogs.ie ) and at select craft fairs around the country.

Meanwhile, Irish Guide Dogs has opened a Christmas shop at its HQ in Cork which is open until 6pm from Monday to Friday to facilitate walk-in customers on their way home from work or school.

Speaking today Leonard Lloyd, Head of Fundraising, Irish Guide Dogs said: “We’re delighted to have Derval O’Rourke join us this year as our Christmas ambassador and we’re hoping that through her support we’ll be able to raise awareness even further of the work of the Irish Guide Dogs.

The Irish Guide Dogs is Ireland's national charity dedicated to helping people who are vision impaired and families of children with autism to achieve improved mobility and independence.

We’ve a busy line up of activity from #GoWalkies to a series of festive activities happening from Santa’s Grotto, to tree sales and craft fairs.

There really is something for everyone so today we’re asking you to support us, support us and spread the word so that we can celebrate this Christmas with as many of you as possible.”