Book review: Doing Good Better

THE ice bucket challenge, no make-up selfies and Movember are some of the many popular social media campaigns that reveal just how much we like to give our support to a good cause. But are we helping effectively?

This is the question posed by Scottish philosopher William MacAskill.

He argues that we can – and should – apply critical thinking to decide which charity our money goes to or what we can do to help so it has the most impact, a movement he calls effective altruism. It is the premise of his ground-breaking book Doing Good Better.