VIDEO: #YouLookDisgusting message about acne and beauty goes viral

This viral video beautifully captures the good, the bad and the ’ugly’ of social media.

Beauty blogger Em Ford of My Pale Skin began posting selfies of herself without make-up three months ago. Since then she has received over 100,000 comments on her appearance.

She has collected the comments and created this powerful video called You Look Disgusting. It has been viewed almost 60,000 times overnight.

Take a look for yourself.

Without make-up Em receives all kinds of abuse from "Her face is so ugly" to "revolting". Yet with make-up she is "perfect".

However, she still receives make-up shaming too, just like NikkieTutorials who spoke out about the same recently.

"This is false advertising."

It ends on an inspiring note: "You are beautiful. Don't let anyone tell you differently. Not even yourself."

Viewers and fans have taken to Twitter to show support using the #YouLookDisgusting hashtag.

#youlookdisgusting
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This video brought me to tears.
The the message is so powerful.
Society is the disgusting thing NOT you. Go watch it.

— charl (@girlcrushkiwi) July 2, 2015

#youlookdisgusting one of the most empowering, heartbreaking, and relatable videos I've seen in my life. @mypaleskinblog thank you for this❤

— , (@LOUISBADLAND) July 1, 2015

Only met the lovely @mypaleskinblog once but you HAVE to see this http://t.co/NUh9fBQBem #vlog #youlookdisgusting pic.twitter.com/KRyQUKeGmC

— Felicity & Lauren (@PrettyPoshOMG) July 1, 2015

Some people need to learn that not everything is in ones control and how to be considerate. #youlookdisgusting

— vee (@calliesperkins) July 2, 2015

@mypaleskinblog #YOULOOKDISGUSTING yes I have bad skin and yes I wear makeup.
The reason… http://t.co/j2dz0w48Dz pic.twitter.com/vV5snNIz6i

— Demi Muir (@SammieandhisMum) July 2, 2015

So happy @mypaleskinblog #youlookdisgusting is now trending ❤️

— Kenzie (@LemonaidLies) July 1, 2015