PICS: Controversial Paddy Power referendum ad divides opinion
The ad is doing the rounds in the capital on the back of a lorry and depicts two men wearing balaclavas kissing with the phrase Tiocfaidh Ár Lá (Our day will come).
In a press release Paddy Power said: "Our latest betting on the referendum makes it look rosy in the garden for the YES camp but don't be surprised if the NO vote comes from behind to give us all a surprise. In the words of Alex Ferguson, it's squeaky bum time!"
The reaction on Twitter to the ad has been mixed and may be leaning towards the negative on social media.
Well that new @paddypower advert will get people talking...
— Christopher Bailie (@duff91) April 27, 2015
Absolutely disgraceful. I await public apology from paddy power on this. That slogan with the balaclavas is shocking https://t.co/GQOkyWdS3V
— Chris (@chriso86) April 27, 2015
The vote on the marriage equality referendum takes place May 22.
H/T:breakingnews.ie
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