Red Rock: Aiming for success on TV3

Red Rock, TV3's new soap launches this week. Ed Power went behind the scenes to meet some of the cast and crew.

ON A greasy winter afternoon, the former John Player cigarette factory in Inchicore is conspicuously lacking in show-business glamour.

From the outside, the hulking warehouse is one among many grey, low-rise buildings that proliferate across this somewhat dystopian stretch of west Dublin. The only distinguishing feature is the jumpy security guard anxious to know what you are about as you near the gate.