Why has heavy-drinking become a barometer of status for the young?

A worrying study shows that young adults who drink most are most popular, says Ellie O’Byrne

Why has heavy-drinking become a barometer of status for the young?

Heavy-drinking has become a barometer of status for women, mimicking traditional male behaviour.

A Canadian study, ‘Drinking To Reach the Top’, has concluded that among young adults “higher social status is associated with riskier drinking patterns”.

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