Listen up and see, as well as taste what’s in your mouth
HAVE you ever had a glass of your favourite tipple while sitting on a river bank on a sunny day? How about beside a roaring winter’s fire? Neuroscientists have been examining why the same drink seems totally different when supped in different contexts.
When your Granny told you that food always tastes better out of doors, she might have recognised what the food industry is only now beginning to realise — that flavour is not just down to your taste buds, or even your nose but is a total sensory experience.
