Why Penneys is no longer our little secret

Primark opened its doors in France last month, the same year they recorded a 44% increase in yearly profits.

WE’VE all heard the story about tourists in this country who mistakenly thought ‘Penneys’ was another way of saying ‘thank you’ — down to the frequency with which Irish people say, “Thanks... Penneys” after receiving a compliment on an item of clothing. Of course, it’s probably only an urban legend, but it does reflect the prominence Penneys has in the Irish marketplace.

“‘Penneys has brought democracy to the high street, proving anyone can look stylish on a budget,” says Corina Gaffey, stylist and fashion director of Stellar magazine.