Facebook is, like, so last year

IF YOU thought being on Facebook was pretty cutting edge in terms of your social media portfolio, then think again. You’re more than likely lagging behind your teenage children when it comes to social media.

Facebook has confirmed that the number of teenagers using it is declining because they are migrating to free messenger apps. One of the main reasons they’re not using Facebook as much is also down to the social network’s popularity among parents and grandparents. It really doesn’t look very cool to be on the same social network as your parents. It’s akin to your parents liking the same music as you. A major no-no in teenage land.

Facebook reportedly even put in a bid of $3bn to buy Snapchat, the photo sharing app, but the offer was rejected. Just like Facebook buying Instagram for $1bn last year, the company’s thinking is that if you can’t beat them, join them. And they are certainly beating them. The numbers using Snapchat are increasing, with ‘daily snaps’ increasing from 200m to 350m between June and September, 2013.