Making their minds up for you

“There was a lot of concern that radio was going to die a death when the internet took off but the radio listenership figures are the same as they were 10 years. Spotify and iTunes are trying to be radio stations but a successful radio station is a combination of the music, the energy and the personality. The internet is trying to do what radio has always done, but without the personality. I left school and got a job with Century FM. On my first day I had to take all the staples out of the music logs. Then I started to produce a sports show, then I moved to 2FM as programme director before launching Spin in 2002. I joined Communicorp as group programme director this year, and that includes working with Today FM. Today FM has a well-established schedule, the main parts of which have been in place for a while and which work well. Behind each show is a great team, and so items are planned and they’re based around what people are talking about. Each show has a production team which works closely with the presenter to plan the show. I suppose I keep an eye across everything.