Fun at the (toy) fair

AS press launches go, this one in the swanky Covent Garden hotel in London is a little unusual.

Sure, the audience is a carefully selected mix of experts in the field, prospective buyers and other interested parties.

The difference is that most of the crowd are drinking milk from bottles, sucking on soothers, building forts underneath designer furniture, or comparing the merits of the chips in the buffet to those from McDonald’s.