Supermarket sweep
The correct response is, of course, value for money. Gone are the days when we threw our credit cards at an expensive pot of gloop from a high-end brand and didn’t worry too much when a quick trial proved its complete unsuitability for our particular skin concerns. Back in the bathroom cabinet it went to fester and off we went and bought another.
But with levies, taxation increases and wage cuts on the rise, that just won’t cut it any more. We want products that perform, and we want them to be purse-friendly to boot. Increasingly, Irish women are turning away from pricey department store offerings and embracing the supermarket saviours they eschewed before.
