Caitríona Redmond: How much can you earn from social media? Here's what I got for a viral video

Irked by social media advertising? Maybe the problem lies with the platforms not valuing the work creators do?

Caitríona Redmond: For the most part, generating views and followers on social media does not pay and takes an incredible amount of time. Picture: Emily Quinn

Consumers often complain about sponsored and affiliate content on social media, but the platforms seldom pay creators a fair price, so advertising is ripe for abuse.

If you read my column last week, you received a heads-up about the customs charges that will take effect on July 1 for all parcels shipped from outside the EU that are worth less than €150.