Séamas O'Reilly: The search for the Next Big Thing - and VR's permanent tomorrow

"...the company that owns Facebook and Instagram has spent two years pushing a free online virtual world to their user base of 4 billion people, and you have never used it, nor met anyone who has."

The Apple Vision Pro headset is displayed in a showroom on the Apple campus in Cupertino, Calif., at the company's annual developers conference, Monday, June 5, 2023. (AP Photo/Jeff Chiu)

Gazing at the promotional blitz for the new Apple Vision Pro, I couldn’t help a feeling of déjà vu. 

And no, unlike the man heavily featured in their advertising, I wasn’t scrolling through pictures of my kids as if I’d just murdered them, my tears obscured by the scalding hot, €4,000 computer clamped to my face.