Séamas O'Reilly: The search for the Next Big Thing - and VR's permanent tomorrow
The Apple Vision Pro headset is displayed in a showroom on the Apple campus in Cupertino, Calif., at the company's annual developers conference, Monday, June 5, 2023. (AP Photo/Jeff Chiu)
Gazing at the promotional blitz for the new Apple Vision Pro, I couldn’t help a feeling of déjà vu.
And no, unlike the man heavily featured in their advertising, I wasn’t scrolling through pictures of my kids as if I’d just murdered them, my tears obscured by the scalding hot, €4,000 computer clamped to my face.
