UTV Ireland broadcasts for the last time amid rebrand

After just two years, UTV Ireland has broadcast for the last time.

UTV Ireland broadcasts for the last time amid rebrand

The channel’s Ireland Live news programme went out last Friday ahead of a major rebrand of the station as be3, which launches today.

The channel forms part of TV3s new three-channel line-up after UTV Ireland’s €10m purchase by TV3 owner Virgin Media.

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