Fledgling station UTV Ireland has increased its estimates for losses for a third time in less than a year, and now predicts it will post losses of £11.5m (€16.2m) in 2015 — its maiden year of operation.

Filming is due to start on the programme in early July, and the show is set to broadcast later this year.

UTV said it expects the new UTV Ireland station to lose six million pounds sterling (€8.35m) this year.