Babycham is making a comeback — here’s what you need to know

The iconic drink is back in the ownership of the Showering family who hope to make the alcoholic beverage popular among a new generation
Babycham was the first alcoholic drink to be advertised on TV. The original glass bottles were designed to perfectly fill a champagne glass.

Babycham was the first alcoholic drink to be advertised on TV. The original glass bottles were designed to perfectly fill a champagne glass.

The iconic drink of the 60s and 70s, Babycham is set to get a new lease of life and is back in the ownership of the family that first invented the sparkling perry back in the 1950s.

Babycham was the first alcoholic drink to be advertised on TV and was targeted at women through some very successful marketing in the 60s and 70s, including the famous phrase ‘I’d love a Babycham’. The idea then was to create a drink that might be considered more “ladylike”.

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