#FarmTok campaign aims to save rural lives

'Our hope is that these stories will encourage conversations among farmers who may be struggling'

Susan Moss, head of public policy and government relations, TikTok Ireland, minister of stateMichael Healy-Rae, and Agri Aware chairman Shay Galvin. Picture: Vicky Comerford

TikTok and Agri Aware have joined forces to drive awareness of farm safety and farmer wellbeing challenges through Ireland's thriving online #FarmTok community.

The initiative will harness TikTok's reach of 2.4m monthly active users in Ireland, and will focus on three critical areas: physical safety risks around machinery and livestock; well-being and physical health; and building stronger networks within farming communities.