Pat Whelan: Cutting waste, keeping quality

The enterprising fifth generation butcher hopes to lead the craft of butchery into the future, balancing the serving of both people and the planet.

Fifth-generation butcher and face of James Whelan Butchers, Pat Whelan

With a growing butcher empire, diversification into sustainable production and launching the World's first degree level butchery course, Pat Whelan believes craft butchery can thrive while serving both people and planet.

The fifth-generation butcher intends to showcase Irish butchery to those in attendance at the Agricultural Science Association (ASA) Conference this September 4.