SunSmart – efforts to promote skin cancer awareness among farmers

Farmers will receive SunSmart for Farmers leaflets from their Bord Bia auditors from May to August to help inform them about how to protect themselves from the sun

L-R: Eoghan Geraghty, Bord Bia; Ross Crowe, farm manager; Ann-Marie Lawlor, HSE; David Hayes, Bord Bia auditor. Pictured on the farm of Patsy and Susan Ahern, Ballyduff, Co. Waterford.

A campaign has begun to raise awareness among farmers about the precautions they should take when working outdoors.

The SunSmart campaign, a partnership between Bord Bia, the HSE’s National Cancer Programme (NCCP), and Healthy Ireland, will run throughout the summer to encourage Bord Bia’s farmer members to protect their skin while outdoors.