WOW on Wednesday for Embrace FARM
Schools, businesses, groups, and individuals in both urban and rural communities are now being urged to wear their wellies on WOW Day to raise vital funds to support farm families impacted by serious injury and sudden death. Picture: Finbarr O'Rourke
Politicians wear them when they visit flooded towns. They are required footwear for farmers working the land. And they were once a style of military horse-riding boot.
But next Wednesday (January 31), the popular wellington will take on a leading role countrywide for the inaugural Embrace FARM 'Wear Our Wellies' (WOW) fundraising day.





