Bord Bia announces €1m in beef promotions across UK and EU markets

Bord Bia made the decision to enhance its regular autumn promotions in Europe to coincide with the peak in cattle slaughter in Ireland.

Additional funding has been allocated to the campaign to deliver a suite of both trade and consumer advertising. 

Bord Bia has today announced a €1m investment in beef marketing across key UK and EU markets this autumn to support this sector faced with increasingly difficult trading conditions.

Bord Bia’s autumn promotional activities this year will specifically spotlight Irish quality assured steak in the UK, Germany, Italy, and Belgium, with stewing cuts being the "hero product" in the Netherlands.