Irish beef on the shelves of premium Japanese retail for the first time

Beef will be supplied by Co Longford-based dry-aged beef specialists, John Stone.

Bord Bia interim chief executive Micheal Murphy and Minister for Agriculture Charlie McConalogue at the launch in Tokyo. 

Irish beef will now be available on the shelves of premium Japanese retail for the first time.

Japanese department store, Isetan, will stock Irish beef following its official launch today in Tokyo by the Minister for Agriculture, Food and the Marine Charlie McConalogue.