Plans for All-Ireland Grass-fed Beef PGI move forward

The attainment of Protected Geographical Indication status will add real potential to Northern Ireland’s beef sector

The global grass-fed beef market is valued at €11bn and predicted to increase in value by as much as €6bn annually over the next decade. Picture; David Creedon / Anzenberger

Moves to have Northern Ireland included in the proposed Protected Geographical Indication (PGI) application for Irish Grass Fed Beef have been welcomed both north and south of the border.

The EU’s Geographical Indication status has been estimated to be worth a 100% sales increase on average for about 3,500 food and drink products which already have this protected name status.