Virtual Trade Mission gets underway amidst fears for Irish produce in post-Brexit Britain

Trade mission will involve a series of high level engagements with key UK retailers and food service suppliers 

Tara McCarthy, CEO, Bord Bia addressing a virtual audience of over 400 UK and Irish food industry leaders. Picture: Chris Bellew /Fennell Photography.

Irish food and drink are considered the best alternative to homegrown produce for shoppers in the UK, but half are concerned about the future quality and availability of the food and drink they can buy in a post-Brexit Britain.

The new research from Bord Bia’s ‘Brexit Pulse Survey,’ reveals a strong level of support for Ireland’s food and drink industry from UK shoppers. However, of the 1,000 consumers surveyed, seven in ten UK shoppers are worried about the cost of living and their own personal finances as we edge closer to a no-deal Brexit scenario.