Fendt brand and colours for Challenger tractors in Europe

By November, the yellow and black colours of the large Challenger tracked tractors will be consigned to history in Europe.

By November, the yellow and black colours of the large Challenger tracked tractors will be consigned to history in Europe.

The tractors will still be available, but sold under the Fendt brand and colours.

The Challenger Team, Challenger track tractors and sprayers will be integrated into the Fendt AGCO brand in the Europe and Middle East sales region.

Part of the project in Europe includes relocating production of Challenger products from AGCO in Grubbenvorst, Netherlands, to the German Hohenmölsen AGCO production site. This site already produces the trailed sprayers, and various Fendt Katana forage harvestor models.

Research and development and other key functions remain in Grubbenvorst.

According to current planning, Fendt dealers in Western and Central Europe will be able to offer and sell the Fendt track tractors and sprayers following Agritechnica 2017.

Delivery of the first machines to end customers is planned for Q1 2018.

“Integration of the Challenger products into the Fendt product programme in Europe is another important step forward, and is in keeping with the Fendt full line strategy”, says Peter-Josef Paffen, AGCO/Fendt CEO.

“The broad product portfolio is designed to offer our customers and dealers a virtually complete and complementary range of machines, for nowadays, professional agricultural enterprises and contractors demand a wide range of high-quality, high-performance products.”

“This is because machines today are highly complex, and will be able to communicate even more closely with each another in future through networking.”

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