Bord Bia capitalises on goodwill of St Patrick’s Day events

Bord Bia is capitalising on today’s global focus on all things Irish by hosting 65 global food promotion activities aimed at consumers, retailers, trade and food service operators.

Bord Bia’s 13 offices overseas will drive the promotion of Irish food via a series of business development and consumer initiatives.

All social media promotions will use the #Irishfood tag, tied into St Patrick’s Day events ‘from Stuttgart to Shanghai’.