Bord Bia drive to recruit food ambassadors

The Irish food industry will get the chance to learn from leading global food and drink companies as part of the Bord Bia Origin Green Ambassador programme.
Bord Bia drive to recruit food ambassadors

Ten ambitious professionals, who were appointed as Origin Green Ambassadors in 2013, have completed placements with more than 20 global industry leaders. Bord Bia is now seeking candidates to begin another two-year scholarship in August.

Bord Bia has described Origin Green as “game-changing” for Irish food and drink companies. Origin Green is the programme developed by Bord Bia to demonstrate the commitment by Irish food and drink producers to operate in terms of emissions, energy conservation, water management, biodiversity, community initiatives, and health and nutrition.

Michael Murphy, director of markets with Bord Bia, said: “We are looking for high potential, ambitious, motivated professionals who have aspirations to become future leaders in a sustainable Irish food industry to apply for this opportunity.”

Over the past 18 months, the 10 Origin Green Ambassadors have worked with Coca-Cola, Abbott, the World Bank, Walmart, Bunge, Starbucks, and the World Wildlife Fund in the US; McDonalds, Tesco, Subway, Unilever, and Marks & Spencer in the UK; Nestle in Switzerland; Metro Group in Germany; and Ahold in Denmark.

Shane Hamill from Malahide in Dublin is on placement with the World Bank. He said: “The World Bank says improving agricultural performance is an indispensable tool to end global poverty. I believe Ireland can support this goal by sharing its unique model of a sustainable food production.”

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