How ‘Big Data’ will revolutionise the Irish farming landscape

Irish food production is being revolutionised by the use of ‘AgInformatics’ on farms, says Gerry Murray, EMC Ireland country manager.

“While the fundamentals of agriculture and agricultural technology haven’t changed a great deal over the last century, in the coming decades, it is the mass instalment of sensors and sensor-equipped devices at farms big and small the world over — or ‘AgInformatics’, a type of ‘Big Data’ analysis — that may well have the most profound impact on overall agricultural productivity in Ireland since mechanisation,” said Mr Murray.

“Any device that has a sensor can be used to take readings and measurements and provide meaningful, actionable feedback to maximise output and minimise waste, both physical and temporal. Irish farmers... stand only to gain from the AgInformatics and Big Data revolution unfolding here and the world over.”