National Dairy Week to highlight the quality and versatility of products

The excellence of Ireland’s pasture-based dairy farming and produce will be showcased during National Dairy Week, which begins on Monday and continues until May 18.

Organised by the National Dairy Council in association with SuperValu, the programme will also highlight the quality, versatility and nutritional benefits of dairy products as part of a balanced diet.

SuperValu’s trading director Eamon Howell said the group sells 736,000 litres of NDC-certified milk per week. “In doing so, our customers know that we are delivering quality produce whilst supporting local suppliers whom they can trust. It is hard to believe that one in four litres of milk sold in the Republic of Ireland does not carry the NDC guarantee. However, this is certainly not the case at SuperValu,” he said.