Bord Bia and Google to train food firms on maximising online sales
Burren Smokehouse, Ballymaloe Foods, Barry’s Tea, Kerry Foods and Glanbia are among the 21 food companies in the seven-month ‘Digital Food Hub’ programme. Training will be delivered by Google experts at its European headquarters in Dublin.
Bord Bia chief executive Aidan Cotter said: “Irish food and drink companies with the capability to collect, understand, and leverage specific consumer information using digital technology will be best positioned to deliver value added benefits to shoppers.
