20 recruits sought for year-long food marketing programme
The chosen participants are part of a plan to develop a pipeline of talent to support Ireland’s goal of reaching €12bn in annual food and drinks exports by 2020.
Open to graduates from all disciplines, the programme leads to an MSc international marketing practice. Participants will represent food companies in one of 12 key overseas markets. Participants receive a bursary of €22,800, in addition to having tuition fees paid.
Bord Bia director of markets Michael Murphy said: “With Irish food and drink exports approaching €10bn for the first time in 2013, there has never been a more exciting time to get involved in our largest indigenous industry.
“We are looking for some of Ireland’s most ambitious, energetic and motivated individuals from a wide variety of backgrounds to represent us on the world stage and make a real difference to the future of our food and drink industry.”
This is the sixth year of the programme.
Current fellow Emer Dunne from Meath, based in Stockholm, said: “During my time in the programme I have gained new skills and built on my strengths, and I have had the chance to work with and learn from some of Ireland’s best food companies, and also live and work in a foreign market (the Nordics).”
Prof Damien McLoughlin of the UCD Michael Smurfit Graduate Business School said the fellowship is a unique blend of academic learning and action learning client assignments in key overseas markets.
