In last week’s report of a 12% increase in food and drink exports to €8.85 billion, Bord Bia said the company, founded in 1997, has grown from an artisanal and local beginning to become the largest premium dairy dessert and yoghurt producer in Ireland, supplying all major Irish retailers.
The Kingston family’s company employs 35, producing dairy desserts, yoghurts, creams and butter from the milk of their own dairy herd, near Drimoleague. Export revenue continues to grow strongly, thanks to a growth strategy since 2010 to create and grow British sales.
Strong success has been delivered over the last 18 months, with Tesco UK, Waitrose, EH Booths and Ocado stocking Glenilen products, along with more than 200 independent retailers.
According to Bord Bia, Glenilen Farm’s success factors include authentic farmhouse taste, which fits perfectly into consumer needs, and products that deliver strongly in terms of taste and are seen by consumers as a treat.
Glenilen Farm is also commended for investment of resources — both financial and personnel — to develop their presence in the competitive British market, and for working proactively with state agencies.
The company was able to leverage relationships that it had built up with Irish retailers who also operate in Britain.
Glenilen Farm has ambitious plans for 2012, including a continued focus on listings with key and appropriate retailers in Britain, and increasing awareness of Glenilen Farm at trade and consumer level, which will involve appointing a British PR agency, and an increased presence at consumer and trade shows.