Bord Bia programmes to carry advice from Harvard farm expert

BORD BIA work programmes now include recommendations made last year by Professor David E Bell and Mary Shelman, of Harvard Business School.

The American experts’ new perspective on pathways for growth in the Irish food-and-drink industry, over the next three to five years, offer clear opportunities to fuel new growth and development, according to the Food Board.

The Harvard ideas are reflected in brand research for consumer-and-trade testing in six international markets, linked with the essence of Ireland’s reputation, to support a “we are natural and we can prove it” brand promise.