Fuchsia logo for 47 food, 92 tourism, 17 craft companies

WEST Cork LEADER’s regional branding exercise is paying off, by linking the region’s natural beauty and heritage with its reputation for quality products.

The Fuchsia brand, created in 1998, now has 156 accredited enterprises, with 1,250 full-time and part-time jobs, and is widely recognised as a symbol of quality.

West Cork LEADER, chaired by Barry Cogan, uses the distinctive image to promote the region and identify local goods and services.