Bord Bia showcases feast of Irish food

BORD BIA is marking the St Patrick’s Day celebrations by launching a number of food and drink promotions and activities in overseas markets.

Special events will highlight the range and quality of Irish food and drink to consumers, retailers and food service operators.

In-store tastings and product promotions will take place in 80 Tesco stores across Britain today with point-of-sale and merchandising material on display in a further 100 of the top Tesco stores.