Dairygold to launch survey of shareholders’ views
It has commissioned independent market research agency Healy and Associates to undertake a confidential and comprehensive survey.
The aim is to help it to get a better understanding of the shareholders’ relationship with the society and their activity within it.
It also wants to research their views and future expectations of the €1 billion-a-year turnover co-op.
The survey may also provide useful input into the comprehensive review of the society’s rules.
Healy and Associates will survey some 300 randomly chosen co-op members across Dairygold’s six regions in the coming weeks.
Research will cover both active and inactive members and include dairy, pig and grain farmers.
The survey constituency was drawn up after examination of co-op statistics on farm size, region and type of enterprise.
Farmers to be surveyed were selected by random from those category lists. They will be interviewed on-farm or, in the case of non-active members, by telephone.
An approved questionnaire is expected to take about 20 minutes to complete.
Dairygold is asking shareholders to co-operate fully with the survey as it will help management and board to better understand members’ needs and aspirations.
Shareholders have been assured that all information given will be treated in the strictest confidence and their names will not be divulged by the research agency to Dairygold or any other organisation.
The overall results of the survey will, however, be made available to the board and management of Dairygold Co-op.
