"The eighties seem to have been a golden age for jingles. Long before fast fashion, Penneys had a whole lot of things for Christmas."

From selling recordings of farts to Whatsapp messages and Youtube clips, having digital proof that you own a digital thing is the latest way to make money

I’m chilling out about mispronunciation.

I never really understood the power of escapism before now. Sometimes you just need to get away

"It makes you scour the big circle to see what is surprisingly closer than you thought. It makes you put out a message to Whatsapp inquiring if there is any other bloody thing to do in this 78.54 square kilometres at all."

The advertising industry needs to keep up, to realise slippers are sexy.

Spring: I realise now that was taking it for granted.

If we winter this one out, we can summer anywhere. Seamus Heaney only said this the once, in 1972. And then everyone else said it in 2020. Heaney was talking about cattle in winter fields waiting patiently for the next thing to come along.

"It’s important to at least try to have a zombie plan. You’d be surprised who has one."

"I’m not saying old Irish is everyone's bag, but once I stop thinking of Irish as a school language, and more as one of the oldest continuously spoken languages in Europe, it gives the whole thing more meaning."