Apple enters the foldable market with the iPhone Duo

After years of watching from the sidelines, the world’s most valuable tech company has finally released its first folding device.

Apple's new foldable, the iPhone Duo, is available for pre-order on October 16 in two colour variants, with shipping starting October 23.

The world's biggest tech firm finally entered the folding phone market with its launch at Apple Park in Cupertino, California. Tim Cook opened the evening with a brief cameo, passing the torch to John Ternus, who is now stepping into the role of Apple CEO. Ternus did not spend his time talking about specs. Instead, he focused on the idea of the iPhone as an "intelligent personal hub."

He spoke about a future where your device understands your context, your routines, and your needs. "The product at the centre of your experiences becomes even more essential," Ternus said during his keynote. He pushed the idea that Apple intelligence is not just an add-on, but a core part of how we live.