Musk and X launch legal action over ‘massive advertiser boycott’

The legal action relates to a period after the early days of Elon Musk’s Twitter boycott (Lauren Hurley/PA)

Elon Musk’s social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws.

The company formerly known as Twitter filed the lawsuit on Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.