Meta challenges proposed ban on processing personal data for use in behavioural advertising

The proposed ban would affect how the Facebook and Instagram platforms do business across Europe

Meta claims that the proposed ban would prevent Facebook and Instagram from using users’ personal information to inform and provide details to advertisers. File photo: AP/Thibault Camus

The Irish arm of Meta has brought a High Court challenge against a proposed immediate ban on its Facebook and Instagram platforms from processing personal data for use in behavioural advertising.

The action arises after the tech giant was served last week with an enforcement notice by the Data Protection Commission informing Meta Platforms Ireland Ltd that it had seven days to cease processing data for use in advertising based on users online activities and interests.