Meta floats €13 a month ad-free plan for Instagram, Facebook in EU

On mobile devices, the price for a single account would jump to roughly €13 because Meta would factor in commissions charged by Apple's and Google's app stores

Meta CEO Mark Zuckerberg (AP Photo/Godofredo A. Vásquez)

Meta Platforms exploring a plan that could make users in the European Union shell out €13 to access ad-free versions of Instagram or Facebook or agree to personalized ads for the free versions, the Wall Street Journal reported on Monday.

Under the plan, Meta would charge roughly €10 a month on a desktop for a Facebook or Instagram account, and about €6 for each additional linked account, the report said, citing people familiar with the proposal.