Meta to seek user permission for targeted ads in the EU

Meta is making the change to address regulatory requirements within the EU following an order from the Irish Data Protection Commissioner. Photographer: Leah Farrell / RollingNews.ie
Facebook and Instagram parent company Meta has said it intends to ask users in the EU for their consent before allowing businesses to target advertising based on what they view on its services.
Meta said the change is to address a number of evolving regulatory requirements in the region and stems from an order in January by Ireland's Data Protection Commissioner, Meta's lead EU regulator, to reassess the legal basis on how it targets ads.