Elon Musk ‘kills’ new Official verified labels on Twitter

Some industry commentators argued the new double-verification process would only make the system more confusing (Brian Lawless/PA)

Elon Musk has rolled back on Twitter’s latest approach to verification — offering grey ticks and an ‘Official’ label to high-profile accounts — just hours after it had begun to roll out on the platform.

It comes as the platform prepares to start allowing any user to sign up for its blue-tick verification badge by signing up to the firm’s Twitter Blue subscription service and paying a monthly fee.