In a cost-of-living crisis, Apple is counting on upscale shoppers

Phone maker is hoping latest iPhone is a hit as spending on devices slows

The iPhone 14 costs at least €1,339 in Ireland.

The latest iPhone has hit stores and Apple is counting on well-heeled shoppers to make the device a hit during a year of roaring inflation and shaky technology spending.

The iPhone 14 line-up reserves the best features for the high-end Pro models costing at least $1,000 in the US and €1,339 in Ireland. And based on preorder data, the strategy is already working with consumers, who have turned the most expensive new iPhone into the most popular version.