Apple advertising system accused of not seeking user’s consent for targeted ads

Complaint in France focuses on an Apple feature called Personalised Advertising that shows ads in the App Store, Apple News, and the Stocks app, based on a user’s data

France Digitale filed the complaint, saying that Apple’s advertising system does not seek a user’s consent for receiving targeted ads. File picture

Apple’s advertising tool, used to monetise some of its apps and services, is the target of a new complaint in France.

France Digitale, a lobby group representing startups and venture capital firms, filed the complaint, saying that Apple’s advertising system does not seek a user’s consent for receiving targeted ads.