Social media giant faces up to gaming
Preferably not at the same time. Yet Facebook has its eye on something greater than eulogising your three-year-old picture with John from accounting, that one time you spoke at the Christmas party.
No, Facebook wants it all â including gaming.
Three months ago, the social media giant announced Facebook Games Arcade, designed to push gaming to new heights on the platform.
The idea was that developing games for Facebook would be easier with Games Arcade, but the reality proved more difficult due to the platformâs software development kit, which wasnât accessible enough.
Now, however, Facebook have announced the arcade experiment is over and it is taking a far more significant step into the gaming industry, by partnering with Unity to create a desktop gaming platform.
Unity is arguably the worldâs most popular and powerful tool for developing games. This move by Facebook is the equivalent of a supermarket allowing farmers to place their produce directly on shelves, instead of going through packaging and processing first.
More importantly, the platform is desktop-based, meaning it moves away from Facebook.com and into the realm of Steam, the App Store, and Google Play as a somewhat standalone marketplace.
Isnât Facebook.com already awash with gaming, you cry? Isnât that the place I go to upload a motivational quote about reaching for your dreams, before playing six hours of Candy Crush Saga?
Itâs true that gaming is still big business on Facebook, but that business is falling sharply as smartphones take over the casual gaming market.
In Q4 2014, Facebook received $257m in payment taxes from games on their platform, but by last quarter that had slipped to $197m, according to Techcrunch.
People donât need Facebook to play the likes of Candy Crush Saga any more â they just go straight to Google Play or the App Store.
The partnership with Unity is yet-untitled, but the end result will be a platform similar to Steam (which has 125m users and 4,500 games) or the smartphone marketplaces.
Developers will be able to publish Unity-based games directly to the store, which people can buy for their PCs, but the new store will also greatly enhance Facebook.comâs gaming capabilities. Facebook itself claims to have an incredible 650m active gamers, all of those games being casual titles.
Casual gaming like Candy Crush and Clash of Clans may not seem important to console gamers or the hardcore crowd, but Facebookâs move to desktop is ultimately a show of faith in gaming as a whole, because Unity is capable of developing far more than those casual distractions.
In fact, the latest version of Unity is proficient in both augmented and virtual reality development â and Facebook famously bought Oculus Rift for VR development in 2014.
Does this mean weâll be buying VR titles on Facebookâs gaming store in two years? Almost certainly. Will those games be hillwalking simulators? Almost certainly.
NOT-SO FINAL FANTASY

We all get over the hill at some point, but that hasnât stopped Final Fantasy. One of gamingâs oldest and best-loved franchises is still going strong, despite not boasting a truly relevant game in over a decade.
That looks set to change on November 29th, the new release date for Final Fantasy XV (yes, that number really is 15).
Based on the footage and demos weâve played so far, itâs the most exciting Japanese RPG in a very long time.
Meanwhile, a new Final Fantasy movie is released on September 30th to coincide with the game. Itâs called Kingsglaive: Final Fantasy XV. So far, the reviews have not been mixed â they have been very consistent, in fact.
The New York Times said: âThis spinoff⊠is too ludicrous for words.â Entertainment Weekly claims it is âessentially a really long cutsceneâ. Other reviews claim it is a âbarely coherent muddleâ, âflotsam and jetsamâ, and âcould result in addlementâ. Yep, thatâs Final Fantasy.
On the other hand, critics have almost universally praised the filmâs visuals, calling them âstunningly photorealisticâ, âbeautifully renderedâ, âeye-poppingâ, and âmuch improvedâ from previous films in the series.
Kingsglaive will be available digitally on September 30, including on PlayStation Store, so weâll be able to judge for ourselves shortly.




