VIDEO Two wildly different trailers for Victor Frankenstein starring Daniel Radcliffe

Marketing movies is a funny old game. Take the first promos for upcoming flick Victor Frankenstein. It's been in the works for quite a while now and stars James McAvoy as the doctor and Daniel Radcliffe as his helper Igor.

The trailer debut comes in a couple of different flavours and they're promoting the film divergent ways. Check out the UK and US trailers below.