Apple sued by Irish company over iWatch name

Apple may not have called its smartwatch the iWatch, but it is still being sued over its usage by Dublin-based Probendi.

While Apple doesn't use the iWatch brand, it does include it in Google ad searches to redirect consumers towards the Apple Watch. Probendi warned Apple against using the term last year, but Apple has used it in Google ads to ensure that people find the smartwatch if they type in iWatch by mistake.

Probendi, an apps development company, owns the iWatch trademark in Europe. It released a statement outlining the case on its website.